AdWords costs and payments

Google AdWords - Costs & Payments

• Set your budget

  There's no minimum spending requirement – the amount that you pay for AdWords is up to you. You can, for instance, set a daily budget of five dollars and a maximum cost of ten cents for each click on your ad.

• Avoid guesswork

  We provide keyword traffic and cost estimates so that you can make informed decisions about choosing keywords and maximising your budget. (Estimate keyword costs)

• Pay only for results

  You're charged only if someone clicks your ad, not when your ad is displayed.