How AdWords work

Google AdWords - How it works

• You create your ads

  You create ads and choose keywords, which are words or phrases related to your business. Get keyword ideas.

• Your ads appear on Google

  When people search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.

• You attract customers

  People can simply click your ad to make a purchase or learn more about you. You don't even need a web page to get started - Google will help you create one for free. It's that easy!
  
  
  Keywords are what people search for on Google.
  
  Your ad appears beside relevant search results.