10 Top Tips to promoting your building company more effectively

Marketing? What exactly is that I hear you say and why is it important to me as an building company entrepreneur? In a nutshell marketing is everything you do to place your building services in the hands of potential customers.

You might think of marketing this way. If business is all about people and money and the art of persuading one to part from the other, then marketing is all about finding the right people to persuade. One thing is for sure, if you have plenty of enquiries then you can be a bit more choosey about what you do…. And how much you charge!

Why is that one particular firm always getting on the list to quote? What have they got that you haven’t? Well we can’t be sure but there’s every chance they’re shouting about themselves more than you. Assuming you’re saying anything at all?

We’ve teamed up with Builderpromotion who can help your company get out there and win your fair share of the market.

Here’s our top 10 tips to marketing your business.

#1. Make your advantages easy to understand. Why should a customer choose you over other building firms?
#2. Don't sell, help people buy. When you truly put the client's interests above your own, you will become a consultant and a partner for your client.
#3. Shift the risk to yourself and you will profit. A believable guarantee makes it safe for customers to use your company. Very few people will exploit a generous guarantee compared to the extra business it generates.
#4. Don't try to be everything to everyone. Just as customers screen you, you should decide who you want to work for and what you specialise in.
#5. Work for referrals. Word of mouth is the least expensive, most effective way to get new business.
#6. Be personal. To build relationships you have to build a personal connection.
#7. Use online marketing to generate business. You don't have to have a posh web site to do business online.
#8. Create free publicity through what you are doing well using PR.
#9. Integrate your marketing. This means that everything you do should convey the same message and represent what you stand for.
#10. And perhaps that's the main secret of successful marketing is to get started and keep doing something on a regular basis!

Top tips to get market your business? Phone Builderpromotion on 01275 395 500.

Don’t forget to mention your Builderbusiness membership to save 10% on Builderpromotion marketing services!