Tips on building your website

Today’s consumers do a lot of research before they commit to buying thanks to the internet - whether it’s sourcing a new camera or an extension to their house. Most consumers now are web savvy (including the over 50s if not more so!) so it’s important to tap into this valuable marketing opportunity.

There is an average of 2900 searches for ‘general builders’ every month in the UK on Google.co.uk alone and on average, 15,000 searches for ‘roofing contractors’! But are they coming across you in their search?

A website is perfect for showcasing work, flaunting customer testimonials and providing a quick and easy point of contact. And of course it means that you’re being advertised 24 hours a day, seven days a week.

Finding the website is another matter. First off make sure your web address is on absolutely everything – stationery, emails, van, signage and so on. If someone does a random search though, how well your site is ranked on the search engine will dictate which page your site appears on. But search engine optimisation is a separate conversation...