Tips on your identity

Does your logo convey what kind of business you are striving to be? Is the name even right anymore? Either knock it all down and start again or at least go for a renovation job!

Your identity is made up of your logo, your slogan, your font and your overall design and colour scheme. Together they represent your firm and create the all-important first impression. You need to consistently use that one look on everything connected with your business. Swap and change, get lazy and you’ll very quickly lose your credibility.

Which means the same font in your letters, your quotes, your emails and so on. If your colour scheme is green then use it for polo shirts, the vans etc. Get it right and you’ll be recognised wherever you go.

The logo itself should reflect your personality. It’s the most important design consideration you can make. An investment in your logo will set the scene for your future business.

Presentation is everything when you’re looking for a reputable building firm and that includes professional-looking stationery. It all comes down to the positioning and size of the logo, the choice of font, where it sits on the page, the type of paper used to print on, the quality of the printing itself. Everything has to go into the mix to create the professional impression you’re after. That’s got to be a good investment.

Normal Price for logo development: from £195 ex VAT
Member Price: save 10%