COWBOY BUILDER PLANS MORE HOMES or NEW LIFE FOR RUNDOWN FLATS

Some headlines are great to see and some headlines can cause you nightmares! That is why Builderbusiness.co.uk has among its business support services professionals who can help builders deal with the media.

As soon as a planning application goes into a local council then local newspaper journalists can get their hands on it and if they see a controversial or interesting story they will follow it up.

Likewise a local journalist might receive a complaint from a local resident on the building of a new property, extension or property conversion which might then make the headlines.

Builderbusiness.co.uk has teamed up with Empica, which has a team of specialists (many of them former journalists) who know the ways of the media and can help to promote any building project positively or help you handle controversial or difficult situations with newspapers, radio or television.

That support can be helping to shape a positive press release so that you get your message over to the media before they hear it from the local council; or it can be a longer term project, including helping meet demands for consultation with local people.

Benefits of PR to a building company

Good builders get most of their business through recommendation. If you do a good job for somebody they will tell a friend. Word of mouth is the best way to gain a good reputation - and more work.

Using Public Relations can speed up “word of mouth”. Unlike advertising, which is basically you saying you can do a good job; public relations is someone else telling people you can do a good job.

The newspapers and magazines people read, the radio stations they listen to, the TV they watch and the websites they visit are like trusted friends. If you and your business can be the subject of a story in these places you will gain business.

Getting the public relations team on board can also help to head off objectors to a larger building project and ensure your good reputation stays intact.

How PR Works – and what you can do for free

To get a mention in the media you need to be doing something that will interest and entertain others. This is not an opportunity for you to “sell” your services but it is a chance to put you and your business in a good light.

To find out stories that work click here. You can also find out how to write your own press release and where to send it