Project Tracker package
Any build project has a timeframe in which it will be built. This might be a small development of new residential properties or the conversion of a derelict building into new offices.
What ever the project from the initial planning stages to final handover it will be imperative that the target market knows about how the project is developing and if, for example, they can make enquiries about buying one of the properties being built or where to enquire about renting the office space.
The project tracker is more suited to those building firms that are involved with medium term projects.
Any project or development will have key stages that provide opportunities to gain coverage in your local media.
Keeping the public informed helps to shape public perception, persuade and influence key audiences and keep a development’s image on track throughout its lifecycle.
By placing stories with the media can also help to secure pre-lets and strategic partnerships in commercial aspects of a development and support the sales process for residential developments.
There are many stages to any development but can broadly be broken into the following:
- Land Assembly and Acquisition
- Master Planning and Design
- Managing Anticipation and Objections
- Commencement on Site
- Marketing and Building “The Dream”
- Publicising Successful Interest on Commercial Sites
- Launching House Sales for Residential Elements
- Sustaining Excitement for Residential Developments
- Handling Negative Situations
- Completion of Projects – Delivering the Dream
As every project is different will mean it will have a different lifecycle and therefore different key stages. But the main thing to note is that at each stage there is something to say and will help shape the success of the project.
Normal price: £1,000 ex VAT per month for small scale projects up to £2,500 for larger scale projects
Member price: £800 ex VAT per month for small scale up to £2,000 (20% discount)